The Rainforest Alliance is an international non-profit organisation that works at the intersection of business, agriculture and forests to make responsible entrepreneurship the new norm.
The rainforest alliance seal promotes collective action for people and nature. It strengthens and strengthens the beneficial effects of responsible choices, from farms and forests to the supermarket checkout. The quality mark allows you to recognize and choose products that contribute to a better future for people and the planet. If you see our little frog seal on a product, you probably know it means something positive. But have you ever wanted to know more about what lies behind the seal - and exactly how choosing a product with the Rainforest Alliance Certified seal helps people and nature thrive in harmony? The Rainforest Alliance certification program The seal means that the certified product or ingredient is produced using methods that support the three pillars of sustainability: social, economic and ecological. Independent, external auditors - which are crucial to the integrity of each certification program - assess farmers on the requirements in all three areas before awarding or renewing certification. Our data-based certification programs emphasize our commitment to continuous improvement, sustainability training, and clear benefits for farmers.
Our standards focus on the following themes:
- Forests: these ecological powerhouses are crucial for the survival of every living being on earth. Our training and certification programmes promote best practices for protecting standing forests, preventing the expansion of arable land into forests; promoting the health of trees, soils and waterways; and protecting native forests.
- Climate: Standing forests are a powerful natural climate solution. Our certification programs promote responsible land management methods that increase carbon storage while avoiding deforestation, which boosts greenhouse gas emissions. The climate-smart practices embedded in our agricultural training and certification programs help farmers become more resilient to drought, floods and erosion.
- Human rights: certification promotes the rights of rural residents. While no certification program can guarantee against human rights violations, our standard and insurance systems provide robust strategies for assessing and addressing child labor, forced labor, poor working conditions, low wages, gender inequality, and the violation of indigenous land rights. Independent studies show that workers on certified farms are likely to have better working conditions, personal protective equipment and labor protection.
- Livelihood: our approach is based on the understanding that the health of ecosystems and the economic stability of rural communities are interdependent. Improving the opportunities for a sustainable livelihood for small farmers and forest communities is the most effective way to bring rural people out of poverty, and certification has proven to bring measurable financial benefits to farmers and forest communities around the world.