This "Privacy Policy" governs the processing of your personal data by CAVALIER nv, with registered office at B.L. Pussemierstraat 46; 9900 Eeklo, Belgium and entered in the Crossroads Bank for Enterprises under number BE 0457.171.787 (hereinafter: “CAVALIER").

Read this Privacy Policy through carefully, because it contains essential information on the processing of your personal data and on which cookies are used. By using the website, which can be accessed at the following address (hereinafter: “the Website”); by applying for a job, sending a complaint, question or comment to Cavalier; by entering into a contractual relationship with Cavalier, you declare that you are aware of this Privacy Policy and that you expressly agree with its contents and give your consent to the data processing itself.


1.1. CAVALIER complies with the “Law of 8 December 1992 on the protection of personal of privacy in relation to the processing of personal data”, as amended by the Law of 11 December 1998 and the anti-spam provisions of Volume XII of the Economic Law Code concerning the “law of the electronic economy”.

1.2. By means of this Privacy Policy CAVALIER is also complying with European Regulation 2016/679 of 27 April 2016 on the protection of personal data.



  • Category 1: without registering on the Website: your IP address and cookies using Google Analytics;
  • Category 2: your surname, first name, e-mail address, telephone number (if applicable), address (if applicable) and all other personal data that you have entered in our contact form on the website or in your e-mail sent directly to us.
  • Category 3: your surname (if applicable); first name (if applicable) and e-mail address if you register via the Website for our newsletter;
  • Category 4: your sex, surname, first name, e-mail address, telephone number, delivery address, company registration number and VAT registration number (if applicable) if you place an order via the Website, email of by phone.


a. through the use of cookies (see below);

b. when you provide personal data in order to use the Website;

c. When you provide personal data needed to execute a contract to which the relevant person is a party or to take steps at the request of the relevant person before a contract is concluded.

d. that you specified when you had yourself registered on social media.

e. Recordings (Video, Photo, event and telephone recordings). If you attend events or fairs organized by Cavalier, you may also be recorded when we take video footage of such events or fairs. 

f. Your communication data. Any data shared by you when you communicate with us via email, online, telephone, social media or any other form, such as questions, requests or complaints.

g. Your data in lotteries, lead generation campaigns, competitions or trial promotions. 

h. Your ratings and reviews and feedback. The opinions, experiences, preferences and interests and product or event reviews that you publish on our websites or share with us online or via social media.


CAVALIER will use the Personal Data collected from you only for the following purposes:

  • Category 1: to provide and improve this Website and include Personal Data in anonymous statistics, from which the identity of specific persons or companies cannot be ascertained, the legal basis being the legitimate interest of CAVALIER in continuously improving its Website and the service it provides;
  • Category 2: to answer the message that you send us via our contact section. The legal basis being your express consent;
  • Category 3: to send our newsletters and targeted advertisements, your express prior consent forming the legal basis for this;
  • Category 4: to dispatch your order, the legal basis being the execution of an agreement which has been requested by you.
  • You are not obliged to disclose your personal information, but you agree that certain services become impossible, without your cooperation and/or without the necessary information. 


The personal data will also be used for direct marketing, provided You have given an additional express consent for this (“opt-in”).

If you have already been included on our circulation list to receive marketing material in paper and/or electronic form, CAVALIER may use your data to send marketing and other material about CAVALIER, its products and/or services. CAVALIER may use the data provided by you to update documents retained by CAVALIER.

This consent may be withdrawn at any time, without stating a reason and free of charge, for example by clicking on the unsubscribe link which is provided for that purpose at the bottom of every promotional e-mail message.


In case of entire or partial reorganisation or transfer of the business of CAVALIER, in which it reorganises or transfers its business activities, ceases trading or if CAVALIER goes bankrupt, this may mean that your information is transferred to new entities or to third parties that carry out all or some of the business activities of CAVALIER.

CAVALIER shall make reasonable efforts to inform you beforehand that CAVALIER is disclosing your data to the said third party, but you also acknowledge that this is not technically or commercially feasible under all circumstances.

CAVALIER can share your data category 4 with the entity or third party that operates the pick-up point chose by you when placing an order. CAVALIER will make sure that the third party (independent distributor of CAVALIER) will respect the same privacy policy and will only use your data for the purpose described in article 3 for the data concerned (category 4). CAVALIER can also share these data with its third party logistics service provider to ensure delivery at the address communicated by you when placing the order.

CAVALIER will not sell, hire out or distribute your Personal Data or otherwise make it commercially available to third parties, except as described above or unless you have given prior consent for this.


In rare cases, it may occur that CAVALIER has to disclose your Personal Data because of an audit, a court order or in order to meet other compulsory legal or regulatory requirements. CAVALIER shall make reasonable efforts to inform you of this beforehand, unless this is subject to legal restriction


The personal data are retained and processed by us for a period that is necessary for the purposes of processing and on the basis of the contractual relationship between CAVALIER and you.

When applying for a job at Cavalier and you send us your personal data, we will store your data until the end of the application process.

If your profile matches our requirements for future vacancies, we will keep your personal data for 1 year in order to be able to contact you at that occasion,

If your application has not been withhold, we will erase all your personal data from our systems once the application process has 


5.1. Right of access and information:

You have the right to be informed at any time of your personal data and of the way in which We use Your personal data.

5.2. Right of rectification, erasure and restriction:

You are free to disclose Your personal data to CAVALIER or not. You also have the right to ask Us at any time to rectify, complete or erase your personal data. You acknowledge that if You refuse to disclose your personal data or ask for it to be erased, certain services and products cannot be provided.

You may also ask for the processing of your Personal Data to be restricted.

5.3. Right to object:

You also have the right to object to the processing of your personal data for serious and legitimate reasons.

You also have the right, at any time, to object to the use of personal data for direct marketing purposes; in such cases you do not have to give reasons.

5.4. Right to free data portability:

You have the right to obtain your Personal Data that is processed by Us in a structured, current and machine-readable form and/or to to have it transferred to other Controllers.

5.5. Right to withdraw your consent:

Insofar as the processing of your data is based on your prior consent, you have the right to withdraw that consent.

5.6. Exercising your rights:

You can exercise your rights by contacting us, either by e-mail to, by phone +32 9 376 99 99 by post to CAVALIER, B.L. Pussemierstraat 46; 9900 Eeklo; Belgium.

5.7. Automatic decisions and profiling:

Processing of Your Personal Data includes profiling.

This means that Cavalier may send you personalised offers and advertisements on the basis of your purchasing history.

You have the right to object to this profiling free of charge at any time. You can do this by sending an e-mail to

5.8. Right to file a complaint:

You have the right to file a complaint with the Belgian Privacy Commission: Belgian Commission for the Protection of Privacy, Drukpersstraat 35, 1000 Brussels, Tel +32 (0)2 274 48 00, Fax +32 (0)2 274 48 35, e-mail:

This is without prejudice to any action in a civil court.

If You suffer any damages as a result of the processing of Your personal data, you can file a claim for compensation.


6.1. We have developed technically and organisationally appropriate safety measures to avoid the destruction, loss, falsification, alteration, unauthorised access or accidental disclosure to third parties of personal data collected and also any other unauthorised processing of such data.

6.2. CAVALIER cannot be held liable under any circumstances for any direct or indirect damages arising from incorrect or unlawful use of personal data by a third party.

6.3. You must comply with the security instructions at any time, which includes ** all unauthorised access to the Website. You are therefore solely responsible for any use originating from the Website of Your computer, IP address and Your identity details, and also for the confidentiality of these.


7.1. In order to process your personal data, we give our employees access to Your personal data.

7.2. We guarantee a similar level of protection by making contractual obligations binding on these employees and those commissioned by us which are similar to this Privacy Policy.,


8.1. What are cookies?

A “cookie” is a small file sent by the CAVALIER server and placed on the hard disk of Your computer. The information stored on these cookies can only be read by Us and only during your visit to the Website.

8.2. Why do we use cookies?

Our Website uses cookies and similar technologies to distinguish your usage preferences from those of other users of our Website. This helps us to offer you a better user experience when you visit our Website and it also allows us to optimise our Website.

Due to recent changes in the law, all Websites aimed at certain parts of the European Union are obliged to ask for your consent for the use or storage of cookies and similar technologies on your computers or mobile devices. This cookie policy gives you clear and complete information on the cookies that we use and their purpose.

8.3. Types of cookies:

Although there are different types of cookies, which are different in terms of their functions, their origin or how long they are retained, the law primarily makes a distinction between functionally or technically necessary cookies and all other cookies.

The Website uses the following cookies:

1. Functional cookies Remember the preferences you specified in previous visits and the changes you made to the website to suit your preferences.

2. Performance cookies These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. 

3. Marketing cookies: Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

What cookies are being used on our site?

Google Analytics cookies We use Google Analytics cookies to collect information about your visit to our website. For more information on how these cookies work, please see Google's cookie and privacy policy. More information:

Google Tag Manager manages tags of scripts centralized on the webshop. Meer info:

Google Ads cookies may be used to make our adverts relevant for our visitors, based on the activities of our visitor on our website. Meer info:

For cookies placed by third parties (e.g. Google Analytics), please refer to the statements made by those parties on their respective websites. Note: we have no influence whatsoever on the content of those declarations, nor on the content of the cookies of these third parties: Google Analytics cookies

8.4. Your consent:

The first time you visit our Website you confirm acceptance of the cookies.

If you have any further questions or comments about the processing of Your personal data, please contact Us, either by sending an e-mail to by post to CAVALIER B.L. Pussemierstraat 46 ; 9900 Eeklo, Belgium, or by using the “Contact us” section of the Website.

You can also find more information about cookies at:

You can find more information about online behavioural advertising and online privacy here: